One Grape & Wine Sector Plan- Australia's Wine Sector Approach
This is a very interesting read and outlines how the Australian wine sector plans to stay in the game and balance supply and demand for wine in a very competitive and changing beverages market.
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https://www.wineaustralia.com/getmedia/2a1987c8-04fb-4e5a-81fa-72b2cd8d0b0d/OSP_Plan_A4_W.pdf
Australian Grape & Wine and Wine Australia have launched the One Grape & Wine Sector Plan at the Wine Industry Update 2024 in Adelaide.
Developed to support the sector’s recovery from a period of ongoing challenges, the One Grape & Wine Sector Plan charts a clear path of action and reflects the sector’s resilience and commitment to forge a vibrant and prosperous future. Collaborative sector response to recalibrate path to success
The intent of the One Grape & Wine Sector Plan is to rechart the course towards the ambitions within Vision 2050.
The extensive feedback from the draft has been incorporated into the final Plan. It articulates the sector’s priorities, and outlines clear actions to be taken by all parts of the sector to achieve individual, business and sector success.
The sector priorities are captured in six themes: our place & product; our markets; our consumers, customers & community; our sustainability; our people; and our systems & infrastructure.
Commitment and action will determine our success
Success is not guaranteed. More than ever, success is dependent on commitment and action by all, embracing innovation, new approaches and practices, to forge a new path for the sector.
Recognising the different roles we all play, Australian Grape & Wine and Wine Australia have highlighted the actions we have committed to take and have recommended actions that the sector can take to support collective progress.
What the plan seeks to achieve
The One Grape & Wine Sector Plan is centred around the key priorities that the sector identified for action.
Balance supply and demand – address the supply–demand imbalance strategically, aligning production to demand, informed by market insights.
Innovation and profitability – focus investment in areas to deliver greatest impact, and encourage the adoption of innovative practices to enhance quality, efficiency, and profitability
Diversify and intensify international markets – expand and strengthen the quality, value, image and global presence of Australian wine internationally.
Grow the domestic market – improve the market presence of Australian wine, aligning product to meet consumer demand.
Diversity of people – draw on the breadth of experience, expertise and perspectives within the sector to strengthen decisions, and enhance sector success.
Embrace sustainability – foster sustainable practices to enhance business profitability and ensure long-term environmental and economic viability.
Fit for purpose funding model – review the sector’s funding models to ensure it is fit for the sector’s needs in 2024 and beyond.
Safeguard wine's social licence – proactively engage with government and communities, countering negative perceptions.
How the plan aims to deliver for the sector
Clear vision and strategy – the Plan is a collaborative strategy – developed by the sector for the sector – with a clear action plan to reset the pathway to Vision 2050.
Leadership and collaboration – the Plan responds to feedback for stronger leadership from sector organisations, emphasising collaboration and commitment from all players to drive collective action and overcome current challenges.
Guidance and tangible actions – the Plan recommends specific actions to be taken for all individuals, businesses, and organisations to address immediate and long-term challenges, ensuring tangible results.
Collective responsibility – we all have a vital role to play. Achieving the goals of Vision 2050 and the Plan requires action, leadership, and support from all individuals, businesses, and organisations within the sector. The only way to recalibrate the sector towards the goals of Vision 2050, is for individual and collective action, now.
Measurable results and accountability – the Plan includes clear milestones and regular progress reports to ensure accountability and demonstrate progress. It details specific actions already commenced or committed to Australian Grape & Wine and Wine Australia.
The One Grape & Wine Sector Plan can be downloaded from agw.org.au or wineaustralia.com.
