The Power of Social Media in Wine

Social media is indeed a powerful tool for the promotion of wine and beverages. As a strategy for raising awareness of brand, wine, vineyard and the voice of a winemaker when restrictions on travel or time mean we cannot be there - social media can fill those gaps with amazing imagery and stories. Sometimes it is used in negative ways and I’m sure sure you’ve encountered stories in the popular press and other platforms that raise your blood pressure.

For now though - the article below and link to a Podcast on the subject makes for compelling discussion.

First published in Wine Enthusiast

Wine Enthusiast Podcast: The Power of Social Media in Wine

What makes for compelling social media in the wine world, and how can companies, wine pros and casual drinkers better harness the power of Instagram, TikTok and beyond?

In this episode, Associate Managing Editor Emily Saladino speaks with 40 Under 40 Tastemakers Isis Daniel and Shanika Hillocks about the roles that social media plays in wine business and culture. Emily, Isis and Shanika discuss how people can use social media to learn about and appreciate wine, and Shanika and Isis share tips for building followings and finding creators who resonate with you. They also explore some of the challenges and complications of modern social media, including how to build a vibrant digital community while remaining true to yourself.

To explore the intersection of influencer and wine cultures, read Shanika’s essay, “Influencers Have Come Far, But Have a Long Way to Go,” or Emily’s op-ed, “Wine Influencers Inspire Strong Reactions.